Is Helen of Troy Limited (HELE) Halal to invest in?

Is Helen of Troy Limited (HELE) Halal to invest in?

How much of Helen of Troy’s revenue comes from haram?

Helen of Troy offers consumer products and solutions marketed through its brands, some of which are licensed, OXO, Honeywell, Braun, PUR, Hydro Flask, Vicks, Hot Tools, and Drybar brands.

The company earns its revenue through the following segments:

  • Housewares:

Includes food preparation and storage products, coffee and tea makers, grinders, and kettles, cleaning and bathing products, infant and toddler products such as feeding and drinking products, child seating products, and cleaning and nursing accessories.

  • Health & Home:

Includes health care products such as thermometers, blood pressure monitors, and humidifiers, water filtration products, and home environment products such as heaters and fans.

  • Beauty:

Includes shampoos and conditioners, hair styling products, hair and skin appliances, grooming brushes, and hair treatment products.

The contributions from each of Helen of Troy’s revenue segments in their 2021 annual report were as follows:

Practical Islamic Finance concludes:

None of Helen of Troy’s revenue comes from anything inherently haram.

Does Helen of Troy rely on interest to operate?

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What is Helen of Troy’s Environmental, Social, and Governance (ESG) impact?


No notable environmental highlights. 


Helen of Troy has an impressively high Glassdoor rating of 4.6 out of 5.0 from over 300 current and previous employees compared to a 3.3 average for all other Glassdoor rated companies.


No notable governance highlights. 

Practical Islamic Finance concludes:

Helen of Troy has a net positive ESG impact.

Comfort Rating

From Helen of Troy’s business, financial, and ESG reviews, Practical Islamic Finance rates Helen of Troy stock as:

Comfortable to invest in from a Halal perspective.


Helen of Troy Reviews 

Helen of Troy 2021 10-K

Environmental, Social and Governance Report

Helen of Troy Q2 FY22 10-Q   

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